Tag Archives: advertising

Hello Kitty is everywhere

A shuttle bus at Taipei International Airport:  

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memories of the ’80s – women, advertising & sexism

In the 1980s, women’s lib may have disappeared, but it didn’t mean that us ladies we’re going to ignore the double standard. Women wanted to exude power and style, and being feminine and a career woman was all possible. In … Continue reading

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memories of the ’70s – women’s lib, advertising & sexism

The freewheeling 1970s brought a challenge to attitudes, especially about women. The women’s liberation movement as it was termed in the time period. aimed to make women get equal rights. But change happened slowly, especially in mainstream culture. Sex sold … Continue reading

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memories of the ’80s – Where’s the beef?

In the mid 1980s, a successful marketing campaign by fast food company Wendy’s had us all saying Where’s the beef?  Launched in 1984, Wendy’s was trying to get some notice in the competitive fast food burger chain world by going … Continue reading

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memories of the ’70s – McDonald’s Happy Meal

In the last days of the 1970s, kids were given an unique extra when they ordered a meal at McDonald’s – the Happy Meal. Debuting in June 1979, the Happy Meal was a drink, fries, hamburger, cookies and a toy … Continue reading

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memories of the ’80s – Polaroid commercials

In the early 1980s, two well-known actors became ad pitchmen that everyone adored: James Garner and Mariette Hartley for Polaroid. Garner had been doing television commercials for Polaroid in the late 1970s, promoting the latest camera releases. Portraying a married … Continue reading

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memories of the ’70s – Dr. Pepper

In late 1970s America, it seemed everyone was becoming a Pepper. Dr Pepper, the popular soda launched a new marketing campaign to target those who were fans of the drink as “peppers”. In 1977, a television commercial, created by advertising … Continue reading

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