In the 1970s, those who wanted to travel were the lucky few – the age of of travel was still for the wealthy – but the destinations were an interesting assortment of the familar cities and the up and coming regions.
Europe was ever so popular, especially with so many travellers in Canada recent immigrants or with family in the western nations.
The beautiful jetsetters were spotted lounging in St. Tropez, located on the French Riviera in southern France. A place where being seen on the beach was key and no one went swimming in the Mediterranean.
Another place that the A listers went to see was Tehran, Iran – then under the rule of the Shah, the country was not a conservative place, but a playground of the rich and famous, who wanted to hob nob with European royalty.
Other up and coming spots were Hawaii’s Kauai, the tropical paradise of Bali, California’s Napa Valley, New York’s Soho district and for families, Walt Disney World in Orlando, which had just opened in the early 1970s. But the majority of travellers all wanted to go to the hot spots of Mexico.
Ixtapa, Zihuatanejo, Guadalajara, Ensenada, Acapulco and Puerto Vallarta were on everyone’s list, especially the latter two for their reputation as drawing wealthy eccentrics and Hollywood stars. Cancun was still a place of deserted beaches and developer plans.
In the 1960s Richard Burton came to Puerto Vallarta to film, Elizabeth Taylor followed him here, and the two (both married to others) bought casitas and created their own place.
These casitas are now called Casa Kimberley and can be toured by visitors, with almost all the furnishings displayed dating from the 1960s and 1970s when the couple spent time here.
In 2014, Mexico is now the playground for the tourist and the everyman, but its charms are come from the idyllic past.