Seasoned musicians for decades, and a stint in the band 10cc, the duo Godley and Creme had their one hit wonder of the 1980s with the song Cry.
Having worked and performed together for years, Kevin Godley and Lol Creme celebrated 25 years of their professional partnership with the album History Mix Volume 1, released in 1985.
Working with JJ Jeczalik from The Art of Noise, the duo remixed their past songs, playing with different beats and sounds to reinvent their backlist. But there were also two singles on the album, including the song Cry.
The single hit it big with radio airplay, but got even bigger because of its music video. The twosome had plenty of experience with the medium, producing videos for many Brit artists including Duran Duran, Ultravox, Wang Chung and The Police since 1979.
The video used a technique called analogue cross fading – shot in black and white, the faces of the singers morphed into faces of other individuals – old and young, different ethnicities and both genders – all to sing the song.
It became Godley & Creme’s only top 40 hit on the Billboard charts as well as earning them one hit wonder status on the pop music charts around the world for this distinctive ballad.