As the Brit new wave sound emerged in the early ’80s, several bands rolled out potential hits, including the band Talk Talk with their hit single It’s My Life.
Written by band members Mark Hollis and Tim Friese-Greene, this song was the title track of the band’s second album. Released as a single in January 1984, the song hit the mid-charts in the UK.
But in many other European countries and in North America, the song was more popular, hitting top 10 in the USA and Canada, and getting constant airplay in Italy, Belgium, Austria, Germany and Australia.
Despite the band’s early successes, their dislike of the pop music trends encouraged them into experimentation – even with their initial music video for It’s My Life, which featured a grumpy Hollis lip synching the lyrics badly.
Their label EMI complained about the first video, and the band redid the music video but still mocked the lip synching and music video stereotypes in the second, more widely seen version showcasing wildlife.
The band also used James Marsh as their cover artist, encouraging his unique design and art skills to create distinct albums that weren’t just about marketing.
So although new wave dance types swayed to this song in their fave club, the band’s goal was to not be top 40 radio, even though this song was.