For pre-teens of the 1970s, make-up may have been not yet allowed, but a fancy lip balm? Well that was allowed and most of us girls wanted Bonne Bell Lip Smackers.
Debuting in 1973, Lip Smackers was a flavoured lip pomade, marketed to the pre-teen market. The first flavour offered was strawberry, but soon it was joined by generic flavours such as Fruit Punch, Sour Grape, Bubblegum, Orange Pop, Banana and Lime Sherbert.
But those girls loved their Lip Smackers, and to tie into their favourites, the company worked with well-known brands to create lip flavours such as Seven-Up, Tootsie Roll, Orange Crush, Hires Root beer, Good & Plenty licorice, Lemon Tree and Dr. Pepper.
A rousing success for the cosmetics company, the Lip Smackers were sold at cosmetic counters and drug stores, and soon every girl had her share of Lip Smackers, which she could also wear as a necklace thanks to new packaging.
I was a big fan of the Lip Smacker and had several flavours with me at all times. It probably contributed to my lip obsession to this day, where you’ll always find a lip balm, lip gloss and lipstick in my bag, trying to achieve that sheer colour and unique flavour of the Lip Smacker.