memories of the ’80s – Body on Tap shampoo

For ladies of the 1980s, the shampoo aisle offered many options to get shiny locks, including Body on Tap beer-enriched shampoo.

Made by Bristol Myers Products, the shampoo was made with beer, to make hair feel soft and look shiny.

Launched in 1978, the product did contain beer, denatured suds obtained from Anheuser Busch, the 1/3 of the shampoo formula. The marketing folks at Bristol Myers wanted to promote the connection by Anheuser Busch refused, as they didn’t want their beer to be promoted as something for the beauty cabinet.

In 1980, the shampoo started taking over market share of the shampoo aisle, getting chosen by women consumers over competitors like Prell, Flex and Vidal Sassoon. Their distinct tag line – For body body body body-beautiful hair! Made with 1/3 beer (just don’t drink it!).

First using Kim Basinger and then Cristina Ferrare as spokesmodels, Body on Tap focused on its unique formula and how it made hair feel soft, be strong and have lots of body.

By the end of the decade, its flash of popularity was over, and the brand’s name was sold to a company outside of the USA, leaving the legacy of body beautiful hair in the past.

 

memories of the ’70s – Tickle deodorant

For women of the 1970s, the personal care offerings included a wide range of unique products, such as Tickle deodorant.

The distinctive name, product shape and colours became popular with shoppers of the mid 1970s, especially with the suggestive tag lines, such as “Staying drier is nicer with a little Tickle.”

The roll-on anti-perspirant focused on offering customers the first roll-on with an oversized big round ball, four scents (citrus, herbal, floral and unscented) and hourglass shape behind polka dots.

Definitely feminine, but a bit risque and silly, Tickle’s ads attracted the consumer with their ribald commentary: “Make yourself happy with a little Tickle!”. Television commercials used several models, laughing as the male voice over talked about Tickle.

In 1978, actress Connie Selleca became the official spokesperson for Tickle – focusing on the design of Tickle with the tagline: “Beautiful packages, different fragrances.”

A popular product of the 1970s, who knows if Tickle would work in the 21st century, but its mix of humour and distinct packaging made it a popular addition to women’s beauty cabinets.

memories of the ’80s – Nature

In the early 1980s, education channel PBS launched a show that would become a mainstay of its offerings: Nature.

This weekly one-hour series reveals the intimate details of wildlife and environment from all over the planet, showing viewers the wonders of our natural world.

Debuting in October 1982 on PBS channel WNET New York, the first season was hosted by David Johanson with voice-overs by George Page. In 1983, George Page took over both hosting and narration.

The series success came from the dedication to find filmmakers who were revealing animals, insects, mountains, rivers, oceans and the change of eco-systems with an eye to educate, amuse and inform. PBS syndicated the series to other stations within the US and was soon selling them to education channels in several different countries.

Some of the most popular documentaries include Flight of the Condor, Galapagos, Okavango and Nature of Australia. Many of the subjects were multi-part series, giving in-depth views of each subject.

For me, this series ignited my fascination for the world and why I wanted to see it for myself.

From the 1980s to the 21st century, the series has succeeded in becoming one of the most watched documentary television series and with a few awards too – like 12 Daytime Emmy Awards, three Peabody awards and the first television series to be honoured by the Sierra Club.