memories of the ’80s – The Stroke by Billy Squier

In the early 1980s, rock musician Billy Squier landed his number one hit despite its racy connotations - The Stroke.

Growing up in Boston in the 1960s and 1970s, Squier hung out at nightclubs, eventually joining Magic Terry and the Universe and The Sidewinders.

In the mid 1970s, he formed the band Piper, but left soon after, to focus on his solo career. Squier released his first solo album in 1980 titled The Tale of the Tape. The album featured the singles You Should be High and Big Beat, the latter a popular song sampled by hip hop artists in the late ’80s/early ’90s.

Squier’s second album, Don’t Say No, for Capitol Records, was released in May 1981, and its lead single was The Stroke, and the first song by Squier to make the Billboard charts.

The distinctive drum and guitar opening of the song, along with Squier’s lyrics, made this song a popular choice for rock radio stations across North America and Europe.

Produced by Reinhold Mack, who had produced Queen’s The Game, the album and single put Squier on the charts in several countries, including the UK, Canada, New Zealand, Austria and the US, where it went to 17 on the Billboard Hot 100 and number three on the Billboard Rock Singles list.

Even though Squier continued to produce albums and music, his consequent albums never led him back to the charts, but as a song for teenagers of the time period, it was a welcome addition to everyone’s playlist.

 

memories of the ’80s – Jane Fonda’s Workout Book

Jane Fonda Workout BookIn the early 1980s, actress Jane Fonda took us through our paces with her first book – Jane Fonda’s Workout Book.

Unlike diet books that had been published, Fonda focused on sharing her philosophy for exercise, diet and how to deal with daily stress – showing us how she kept in shape.

An avid ballet fan, Fonda was injured while making the film The China Syndrome and turned to Leni Cazden to help her keep in shape. This became the backbone of the Jane Fonda Workout Book.

Published in 1981 by Simon & Schuster, Jane Fonda’s Workout Book easily hit the bestseller lists, drawing from her celebrity as an actress as well as from her new approach to focusing on mental as well as physical changes.

A New York Times bestseller, this book was on the list for six months at number one, and stayed on the list until 1983 in the top five bestselling specialty books.

I remember a friend of my Mum’s who was dedicated to Jane’s prescription of wellness, diet and exercise, happily sporting the aerobics style of the 1980s.

As a result of its publishing success, Fonda created a workout video, Jane Fonda Workout – which thanks to the boom in VCR sales, sold a million copies in the first two years of release. Consequently, Fonda created 23 more videos, five more workout books, numerous audio books and has in the 21st century created new workout products, as well as continuing to act.

memories of the ’80s – Heavy Metal

Fans of the music genre got to see their dreams transformed into a big screen fantasy with the animated film Heavy Metal.

Produced by Ivan Reitman and Heavy Metal Magazine publisher Leonard Mogel, the film is an anthology of several science fiction and fantasy stories, adapted for the screen by Len Blum and Daniel Goldberg.

Several animation companies worked together to create the film, which focused on the similar themes seen in the magazine: violence, sex, nudity and a fixation on a the little guy going up against the forces of evil and darkness.

Created in Canada, the production group used several Canadian actors to voice characters including John Candy, Eugene Levy, Harold Ramis, Jackie Burroughs and Marilyn Lightstone.

Eight linked stories made up the anthology – Soft Landing, Grimaldi, Harry Canyon, Den, Captain Sternn, B-17, So Beautiful and So Dangerous and Taarna.

Released in August 1981, the film was dismissed by critics as being an oddity, but the animation style and soundtrack were praised for its inventiveness and for its classic inclusions from artists such as Sammy Hagar, Nazareth, Black Sabbath, Stevie Nicks and Blue Oyster Cult.

With a budget of just over US$9 million, the film may not have been favoured with positive reviews, but fans came out in support, racking up $20 million at the box office.

Now considered a cult classic, Heavy Metal was re-released in consequent years and as its been released in different formats – VHS, Laser disc, Blu-ray – the fans are still buying it.

memories of the ’80s – Chic by H.I.S.

For those fashionistas who couldn’t afford Sasson or Calvin Klein denim, they turned to the mass market brand of Chic by H.I.S.

A company that originated in the 1920s under the name Henry I. Siegel, in the 1960s saw the change in women’s fashion and started producing pants and other garments traditionally associated with men for women.

In the late 1970s, under the direction of Jesse Siegel, the company stopped manufacturing denim for men and focused the on the women’s line. By the early 1980s, Chic was the third-largest manufacturer of jeans, after Levis Strauss and H.D. Lee.

Accessing more customers was the key – and Chic did it with introducing a wider range of sizing and relaxed, slim and classic fit. TV commercials showed customers the wide range of sizes, fit, colours and textures, for example here.

Chic also introduced gift with purchase – like in this commercial from 1986. The mass market appreciated the offers and the jeans were the affordable option for those who couldn’t go for the bigger brands.

In 1986, new CFO Burton Rosenberg changed the brand’s strategy to lower prices to go up against their rival Gitano, making their jeans $20.00 retail.

By 1988, H.I.S. posted profits of $233 million and by the early 1990s, posted profits of $304 million. And for the mass market, it was all about being chic in Chic.

memories of the ’80s – Ford Escort

After the gas shortages of the late 1970s and the more eco-minded influences that started out at the beginning of the 1980s, Ford Motor Company introduced the Ford Escort.

This small car debuted in 1981, the first front-wheeled compact car built in North America since the Ford Pinto in the 1970s.

Adapted from a European car built by Ford, the Escort was created to compete with the popular Volkswagen Rabbit and replace the imported Ford Fiesta. It was more squared than its European predecessor, and surprisingly, didn’t feature the oval Ford logo on the car.

Available as a hatchback and a four door, the Escort was a hot seller in the North American market, featuring more chrome and a globe logo, implying the car was created for the world. The starting price for this vehicle: $5,518.

By 1982, the Ford Escort was the bestselling car in the United States and was in the top five throughout the rest of the decade.

memories of the ’80s – Chariots of Fire by Vangelis

The 1980s saw the creation of a unique new sound of classical and electronica, which became a radio favourite, especially thanks to the work of Evangelos Odysseas Papathannassiou or better known by his stage name: Vangelis.

A collaborator with bands since the 1960s, Vangelis’ style evolved from the psychadelic rock of the 1960s into scores for films and documentaries in the 1970s.

Vangelis created unique combinations, such as the album Make your dream last longer than the night, which combined electronic musical passages with news snippets and protest songs from student riots of the late 1960s and early 1970s.

He also worked with Jon Anderson, frontman for Yes, and the two did several projects together as the duo Jon & Vangelis.

In 1979, Vangelis worked with French director Frederic Rossif, writing the score for his documentary, Opera sauvage. His notable work on this documentary led him to be hired to write the score for the film Chariots of Fire.

The film, based on the 1924 Summer Olympics, tells the story of two British track athletes competing at the games. Instead of a traditional classical score, Vangelis created a unique modern sound for the film  and it led to his winning the Academy Award for Best Original Musical Score for the film.

In 1982, the single, Chariots of Fire, was released in the United States, and within five months hit number one on the Billboard Hot 100 charts, among the pop, rock and dance songs of the era.

Continuing to work on film scores and unique collaborations, Vangelis established himself in a new category in music, which was a departure for the music populating the airwaves of the 1980s.

memories of the ’80s – Everlasting Love

The power of this song – Everlasting Love – has meant repeated versions in the past decades, with each time making it a one hit wonder and a Billboard chart hit every time.

Written by Buzz Cason and Mac Gayden, the song was written for Motown signer Robert Knight, who originally recorded the song in Nashville in 1967.

Hitting number 13 on the Billboard charts, this song was recorded and released again in 1968 by Love Affair and again in 1974 by Carl Carlton, whose version was the most successful, hitting top five on Billboard charts.

In 1981, CBS recording artists Rex Smith and Rebecca Sweet decided to record the song for a third time, hoping to get a Billboard hit. Smith had a previous Billboard chart hit in the late 1970s and was a Teen Beat hearthrob, while Sweet was just at the beginning of her singing career, and included the song on her debut album And He Kissed Me.

The duo’s version of Everlasting Love was a bit less Motown and soul and more pop, and came with a music video, perfect for MTV and MuchMusic to spin endlessly. Smith included the single on his album Everlasting Love.

The duo’s version hit #32 in August 1981, and climbed the charts in Europe to hit top 10, influencing the young teen generation with their 1980s pop styled version.

But they weren’t the only ones to record this song in the 1980s – German pop star Sandra, also recorded her version in 1987, hitting the top 10 charts in several European countries including Switzerland, Austria, Belgium, Germany, Netherlands, France and Italy.

This song is one that lives on in each decade, but in each time period became a one hit wonder.