Although this place has closed in Old San Juan, I loved the sign (and tip to visitors, look for other cafeterias for tasty and affordable meals):
In the 1970s, those who wanted to travel were the lucky few – the age of of travel was still for the wealthy – but the destinations were an interesting assortment of the familar cities and the up and coming regions.
Europe was ever so popular, especially with so many travellers in Canada recent immigrants or with family in the western nations.
The beautiful jetsetters were spotted lounging in St. Tropez, located on the French Riviera in southern France. A place where being seen on the beach was key and no one went swimming in the Mediterranean.
Another place that the A listers went to see was Tehran, Iran – then under the rule of the Shah, the country was not a conservative place, but a playground of the rich and famous, who wanted to hob nob with European royalty.
Other up and coming spots were Hawaii’s Kauai, the tropical paradise of Bali, California’s Napa Valley, New York’s Soho district and for families, Walt Disney World in Orlando, which had just opened in the early 1970s. But the majority of travellers all wanted to go to the hot spots of Mexico.
Ixtapa, Zihuatanejo, Guadalajara, Ensenada, Acapulco and Puerto Vallarta were on everyone’s list, especially the latter two for their reputation as drawing wealthy eccentrics and Hollywood stars. Cancun was still a place of deserted beaches and developer plans.
In the 1960s Richard Burton came to Puerto Vallarta to film, Elizabeth Taylor followed him here, and the two (both married to others) bought casitas and created their own place.
These casitas are now called Casa Kimberley and can be toured by visitors, with almost all the furnishings displayed dating from the 1960s and 1970s when the couple spent time here.
In 2014, Mexico is now the playground for the tourist and the everyman, but its charms are come from the idyllic past.
In the 1980s, the now competitive market of men’s fragrance welcome a new scent that became a staple for many men: Drakkar Noir.
Created by perfumer Pierre Wargyne for Guy Laroche, the scent was distributed by L’Oreal Group, beginning in 1982.
An A lister from the beginning, Drakkar Noir’s tagline was “Feel the Power”, and its unique marketing campaign focused on its black bottle as well as the strength it would infuse in any man who used it.
The first print ad (shown above) showed a woman’s hand clutching a man’s wrist who held the bottle of Drakkar Noir.
With top notes of bergamot, rosemary and lavender and middle notes of cardamom and geranium, the dry down notes of vetiver, cedar and fir balsam, the unique combination made it a bestselling cologne.
Since its launch, the majority of print ads focus on strong men, perhaps with a woman, projecting strength and masculinity. Even Mr. T was used in a print ad and in tv commercials, the models were always sporty (archery) or rock stars.
Still popular in the 21st century, Drakkar Noir still evokes its strength through the classic black bottle, which hasn’t changed since its debut.
In the 1970s, men’s cologne became a category in the drugstore and department store, and one of the key bestsellers was Polo for Men.
Ralph Lauren had introduced his menswear and womenswear under the name Polo, embodying the classic and stylish realm of this sport into high end sportswear.
Taking advantage of the changing market, he introduced Polo for Men cologne in 1978, showcasing the next level for men to not just wear the style, but use the scent too.
The bottles were a deep emerald green, with a gold logo of the polo player on the bottle and subtle labelling, making it a perfect and simple display in a man’s bathroom cabinet.
And in the first ads, it was the man himself showing his stylish spirit that was the face of the campaign – a strong, assured, masculine presence, who could use a scent that was described as woods, leathers and tobaccos.
As stated in the advertisement Lauren focused on promoting the cologne as something was about timeless style, not on the trend of the day or the moment.
And in the 21st century, the cologne is still one of the bestselling men’s fragrances, and now sports the face of a real polo player in its ad campaign.